And we’re back with the marketing hourglass! Today we’re going to tackle the know, like, and trust steps in a prospective customer’s journey to find the perfect product/service.

Know – how do you get people to realize you exist?

• Write blogs
• Optimize content for search engines
• Ask for referrals from current customers

Like – how do you get people to like you?

• Have an easy-to-use website
• Offer helpful content
• Be relatable (by sharing your sense of humor, for example)

Trust – how do you foster trust once people know and like you?

• Get testimonials from current customers
• Do the things you say you’ll do (follow through)
• Offer helpful content

Once these 3 steps in the marketing hourglass are complete, it's time to get prospective customers through 'try' and ‘buy’ to become ‘repeat’ and ‘refer’ customers.