By the time you get to the bottom of this email, you’ll know exactly how your marketing maturity and sophistication stack up.

Today we tackle your marketing budget, and we’re going to talk in terms of absent, unpredictable, waves, and predictable.

If your marketing budget is less than $5K per year or if you funnel less than 2% of your revenue back into your marketing, your results are going to be absent.

If you spend approximately $15K per year or funnel less than 4% of your revenue back into your marketing, your strategy results will be unpredictable.

Bump your budget up to $20K to $30K but 6% or less of your revenue and your results will come in waves.

Of course, there’s a holy grail of budgeting, too: when you spend $30,000 (or more) per year or funnel 7% (or more) of your revenue back into your marketing, you are going to get predictable results.

Predictable marketing results come not only from how much you spend on your marketing but also from having a consistent strategy across all facets of your marketing – strategy, content, total online presence, marketing hourglass, lead generation, and lead conversion.

Knowledge is power, as they say, so now that you know how to make your marketing more mature and sophisticated, go forth and multiply!