You probably already know that marketing is about generating creative ideas, but did you know that your second idea is often more creative than your first? Problem is, we rarely explore our second ideas.

Why? Because our egos get in the way.

We don’t see our own flaws – we’re smart and creative, so of course our first idea is the best idea. But by having so much (misguided) faith in ourselves, we’re “settling” with the less valuable idea.

Flush out your ideas, be critical, and push yourself. Talk to team members about ideas and NEVER stop at one.