A time will come when you feel like you’ve exhausted a topic. Instead of racking your brain for a new topic, however, look at your old content to see if it could be reused.

Nope, it’s not cheating – there are at least 3 reasons to recycle old content.

Oh! Caveat: don’t just republish content. Update it so it reflects the current trends and offers still-relevant information.

It Saves Time

If you need content quickly (or are just losing time to writer’s block), reusing content saves the day.

It Reboots Old Conversations

Find a piece of content with a lot of comments. Address the comments, answer the questions, and get another conversation started.

It Drives New Traffic to Your Site

Relevant content may have fallen off the radar – update the keywords, add new links, re-title it, and attract new visitors.

You can’t avoid creating new content forever, but recycling old content is beneficial in more ways than one.