Graymail: when you give your email address to get a discount and get endless emails.
Technically, it isn't spam, but graymail hurts your marketing efforts – recipients rarely open emails, so your messages land in their spam folders, your engagement rate drops, and fewer people see your offers.
Combat graymail by:
- Segmenting your email database.
- If a contact hasn’t opened 10 emails in 6 months, remove them from your email campaigns.
- Allowing subscribers to select their engagement level.
- Maybe they want monthly emails, not weekly ones.
Your database is made up of people like you, so before you hit send, ask yourself: How would I react to receiving this email?