Still fine-tuning your social media strategy for 2017? Here are some things to consider before you finalize.

• Live video is going to explode – Facebook, Instagram, and Twitter all have live video streaming, with other apps – like Periscope – popping up and gaining in popularity; according to Facebook, users engage with live video feeds 10x more than other types of content.
• Messaging apps will be standard – People like instant gratification, and they like personalization: enter messaging apps, which brands are using to communicate one-on-one with customers and offer faster, more personalized customer service.
• Social media will be the new eCommerce – Facebook, Instagram, Twitter, Pinterest, and Snapchat already offer ways for users to purchase products from directly within their apps, so 2017 will see this trend continue to grow.
• Mobile advertising will get more competitive – 80% of Facebook’s $7 billion ad revenue in 2016 came from mobile ads, and mobile internet usage will soon exceed desktop internet usage. Add social media being the new eCommerce, and it makes sense that marketers should expect to spend more money on mobile advertising in 2017.

Social media is constantly evolving, and there's no telling how drastically the game could change in the next 12 months. The real secret is to pay attention and be prepared for, well ... anything.

Want more information about social media predictions in 2017? Read this blog.