Millennials are more than just the biggest generation now – they're the biggest generation that spends more than $600 billion per year.
But having grown up in a world where the internet always existed, you're going to have to up your marketing game to get their attention.
Here are some ideas for marketing to the millennials:
Embrace social media
The list of social media platforms they use is long, and it's where they want to engage with each other, brands, and products.
Appeal to their values
Millennials volunteer more than any other generation and use their purchasing power to support companies with values similar to their own.
Don’t be boring
Millennials are early adopters, and newer is better. Fresh ideas, innovative approaches, original insights and, of course, new technology will never fail to catch the millennials’ attention.
Millennials are up-and-coming, and failing to create a marketing strategy to connect with them is at the peril of your business.