Your landing page is where your visitor will be taken after they click on your ad, this is where they are asked to submit their contact information so they can become a lead, so what makes up a GOOD landing page? 

You first want to make sure your offer is clear and the visitor will understand what they are getting in return for exchanging their contact information. Using a strong Call to Action provides the next step in the most effective way possible.

Your name and logo are not as important to other key pieces of information when creating your landing page. You should be sure to include testimonials and credentials. Including your testimonials and credentials are two components that are considered your trust icons; this will convey to your visitor that they are dealing with a reputable trusted company.