Last week, we talked about what marketing maturity and sophistication look like in terms of strategy. This week, we're covering content planning and creation.
Just like strategy, content planning and creation can be absent, reactive, sporadic, or consistent.
Here's how you know where your content approach is:
If you have web pages or blogs that are no longer relevant and never get updated, your content plan and approach is absent.
If it's reactive, content is updated (but inconsistently) and not optimized. You also don't have a content calendar written down.
If you consistently post new, mostly optimized content on your blog, update your web pages regularly and create a content calendar (even if you don't always follow it), you've reached a sporadic maturity in your content creation approach.
When you have a consistent approach to content, your content is regularly updated and fully optimized, you have a content calendar you follow religiously, and you have content in multiple mediums.