Content marketing: we love it. We advocate for it.
But we understand it can be tedious.
But guess what? All that content you’ve been creating? You can use it again! (But you have to spruce it up first.)
Here’s how to reuse content:
- Choose the right content
- Reuse the blog with 500 views, not the one with 12 views.
- Update your SEO/keywords
- Things change, including how people search. Your product/service is still relevant, so make sure your keywords are still relevant, too.
- Examine best practices
- Cramming as many keywords as possible into a post isn’t how it’s done anymore.
- Update the content
- Does your blog mention MySpace? That’s gotta go. Either choose blogs with always-relevant content or update the content so it’s current.
Making your old content squeaky clean again will increase your website traffic – with less work than endlessly seeking ideas for new content.
PS – Read the whole blog here, and read about other ways to reuse content here.