Welcome back to our series about marketing sophistication and maturity! We’ve covered strategy, content planning/creation, and the first step of getting the total online presence you need to be successful.

Last week, that was having a customer-centric website. This week, it's about having search engine optimization, or SEO.

Like the other topics we've covered, your SEO can be absent, reactive, sporadic, or consistent.

An absent SEO strategy is exactly what it sounds like – you don't have an SEO strategy. 

If your SEO strategy is reactive, it means you have SEO – but by accident, not by design.

When you move into the sporadic stage, your site is using purposeful, researched SEO.

And a consistent – always your goal – SEO strategy will find your SEO plan fully fleshed out, your site fully SEO optimized, and, most importantly, the SEO is helping you generate leads.