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I was recently asked to participate in a panel discussion about marketing trends and challenges for...

“You can’t market what we do and you can’t sell what we do. We’re a commodity and an expense;...

Question: What is one thing you can do to improve your sales effectiveness and the impact of...

(nod to Michael Lewis)

I had a long-time client of mine pose this question to me recently. He went...

I was recently talking with a prospective client about automation for the business development...

You have this great client or customer. They would make a fabulous case study and they have already...

Editor’s note… This post is from Joe Reyes, and outstanding student intern we have had working with...

Once upon a time, there was a technology firm that thought they had it all together. They had a...

Last Week, Chris Penn @cspenn, wrote a great post on BANT and what it can mean for projects and...